CurriculumVitae
Please see my full Curriculum Vitae below, my Artist Resume, or my Researcher Resume
Shelly Diane Farnham, Ph.D.
Google Scholar: H-index 41, i10-index 37. LinkedIn
| CONTACT INFORMATION | shelly at thirdplacetechnologies dot com | two oh six two two six 3586 |
| PROFESSIONAL SUMMARY | Leading expert in innovation research, community technology R&D, and an interdisciplinary artist. Over fifteen years of experience as a Social Psychologist in world class industry research organizations including Microsoft Research, Yahoo!, Google, and Facebook, and five years of experience as a founder and consultant for innovative socio-technical startups. An active artist and community organizer advocating for the art and technology community, which are her primary activities at Third Place Technologies. |
| RESEARCH AREAS | Community technology, creative collaboration, social computing, social identity, computer-mediated communication, social networking, civic and social media, large scale behavioral analytics. Methods include experimental research, social data analytics, and mixed-methods participatory design research for HCI. |
| RESEARCH / TECHNICAL SKILLS |
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| PROFESSIONAL EXPERIENCE | Third Place Technologies, Seattle WA President, Formerly Executive Director 2014-2018 |
Nov 2014 – present |
| Facebook (contract role via Planet Technology) Senior Researcher |
Oct 2020 – Mar 2021 | |
| Google (contract role via Zenith) Senior Researcher and Analyst |
Feb 2018 – Feb 2020 | |
| FUSE Labs, Microsoft Research Researcher / Research Team Lead |
Apr 2011 – Nov 2014 | |
| Yahoo! Senior Researcher |
Nov 2009 – Dec 2010 | |
| Pathable Startup Founder, sold in 2020 |
Jun 2006 – Nov 2009 | |
| Social Computing Group, Microsoft Research Researcher |
Oct 1999 – Oct 2005 | |
| University of Washington Research Assistant, Instructor and Teaching Assistant |
Fall 1993- Spr 1998 |
| EDUCATION | University of Washington, Seattle WA Ph.D., Social Psychology, minor in Quantitative Methods, breadths in Computer Science and Social Work Dissertation: From Implicit Self-esteem to In-group Favoritism |
Dec 1999 |
| Georgetown University, Washington DC B.A., Psychology and Fine Arts (double major) |
Jun 1991 | |
| Seattle Academy of Arts and Sciences, Seattle WA |
Jun 1987 |
| AWARDS, HONORS, GRANTS | 4Culture Doors Open Facilities Grant (for TPT), $109,000 | 2024 |
| 4Culture Doors Open Sustained Support Grant (for TPT) $66,000 | 2024 | |
| Community Accelerator Grant (for TPT), $12,000 | 2024 | |
| 4Culture Sustained Support Grant (for TPT), $4000 | 2022 | |
| Port of Seattle Grant for Town of Skykomish tourism web site update, $10,000 | 2023 | |
| Community Accelerator Grant (for TPT) $22,000 | 2021 | |
| Port of Seattle Grant for Town of Skykomish historic walking tour project, $5000 | 2019 | |
| Broadband Internet for Town of Skykomish $560,000 | 2018 | |
| Hack for Good and Azure Nonprofit Sponsorship $7,000 |
2016 | |
| Accepted to eScience Institute Data Science for Social Good summer incubator program | 2015 | |
| Microsoft Research Azure Research Award: $20,000, for project assessing Community Well-being through Social Media and Open Data Analytics. |
2015 | |
| ICWSM Best Paper Nomination Farnham, S., Lahav, M., Raskino, D., Cheng, L., Ickman, T., Laird-McConnell, T. (2012 In Proceedings of ICWSM 2012. |
2012 | |
| CHI Paper Honorable Mention (top 5%) For Hu, Yuheng, Farnham, S., Monroy-Hernandez, A. (2013). Whoo.ly: Facilitating information-seeking for informal hyperlocal communities using social media. In Proceedings of CHI, 2013. |
2013 | |
| 4Culture $5,600, $7000, $5000 For projects or events facilitating community development through large scale art/tech collaboration. Please see my art resume for other art project grants |
2016-2018 | |
| Top 100 women in technology in the NW by TechFlash |
2009 | |
| Best New Technology, for Pathable WorldWide Technology Watch |
2009 | |
| Full academic scholarships University of Washington Georgetown University Seattle Academy of Arts and Sciences |
1985, 1987, 1993 |
| PATENT AWARDS | Implicit group formation around feed content for mobile devices, SJ Counts, SD Farnham, JLK Schwartz | 2013 |
| Obtaining hyperlocal content from social media, S Farnham, HU Yuheng, A Monroy-Hernandez | 2012 | |
| Ambient collage display of digital media content, JF McCarthy, Y Patel, S Ahuja, S Farnham, WR Hazlewood, J Lind | 2010 | |
| Method for online game matchmaking using play style information, SD Farnham, BC Phillips, SL Tiernan, K Steury, WB Fulton, … | 2009 | |
| Identification of relationships in an environment, SD Farnham, WL Portnoy, L Cheng | 2009 | |
| Systems and methods for sharing dynamic content among a plurality of online co-users O Lee, Q Guo, JK Grossman, BD Wentz, JLK Schwartz, CJ Araman, … |
2008 | |
| Command based system for broadcasting group SMS with mobile message receive and communication server, P Keyani, SD Farnham | 2007 | |
| Selective Multi-level Expansion of Data Base via Pivot Point Data, SD Farnham, A Turski | 2007 | |
| Implicit Group Formation around Feed Content for Mobile Devices, SJ Counts, SD Farnham, JLK Schwartz | 2005 | |
| Group-centric Location Tagging for Mobile Devices, S Counts, J Schwartz, S Farnham | 2005 | |
| Dynamic Group Formation for Social Interaction, S Counts, S Farnham, J Schwartz | 2005 | |
| People -Centric View of Email, A Turski, SD Farnham, L Cheng | 2005 | |
| Command Based Group SMS with Mobile Message Receiver and Server, P Keyani, SD Farnham | 2004 | |
| Sharing Media Objects in a Network, S Kelly, L Cheng, S Farnham, W Portnoy | 2004 | |
| Instant Meeting Preparation Architecture, L Cheng, SD Farnham, WL Portnoy | 2004 | |
| Identification of Relationships in an Environment, SD Farnham, WL Portnoy, L Cheng | 2003 | |
| Computer System Architecture for Automatic Context Association, SD Farnham, A Turski, DP Vronay, L Cheng, SU Kelly, C Marcjan, … | 2002 | |
| Social Mapping of Contacts from Computer Communication Information, SD Farnham, A Turski, WL Portnoy, DP Vronay, L Cheng | 2002 | |
| System and Methods for Sharing Dynamic Content Among a Plurality of Online Co-Users, O Lee, Q Guo, JK Grossman, BD Wentz, JLK Schwartz, CJ Araman, … | 2002 |
| PEER-REVIEWED JOURNAL ARTICLES | Brown, J. D., Farnham, S. D., & Cook, K. E. (2002). Emotional responses to changing feedback: Is it better to have won and lost+ than never to have won at all? Journal of Personality, 70, pp. 127-141.
Greenwald, A. G., Banaji, M. R., Rudman, L. A., Farnham, S. D., Nosek, B. A., & Mellott, D. S. (2002). A unified theory of implicit attitudes, stereotypes, self-esteem, and self-concept. Psychological Review, 109, 3-25. Greenwald, A. G., & Farnham, S. D. (2000). Using the Implicit Association Test to measure self-esteem and self-concept. Journal of Personality and Social Psychology, 79, 1022-1038. Greenwald, A. G., Pickrell, J. E., & Farnham, S. D. (2002). Implicit partisanship: Taking sides for no reason. Journal of Personality and Social Psychology, 83, 367-379. |
| PEER-REVIEWED CONFERENCE PAPERS & NOTES | Cheng, L., Stone, L., Farnham, S., Clark, A. M., & Zaner-Godsey, M. (2000) Hutchworld: lessons learned. A collaborative project: Fred Hutchsinson Cancer Research Center & Microsoft Research. In Proceedings of Virtual Worlds Conference 2000, Paris, France, June 2000. Reprinted in J. C. Heudin (Ed.) Virtual Worlds, 2000, Springer Berlin/Heidelberg.
Chesley, H., Kawal, R., Landau, J., Cheng, L., Farnham, S., Seban, S. (2000). Scripting business social interactions. In Proceedings of SSGRR, July 2000. Davis, J., Farnham, S., Jensen, C. (2002). Decreasing online ‘bad’ behavior. In Extended Abstracts of CHI 2002, Note. Minneapolis, April 2002. Davis, J., Zaner, M., Farnham, S., Marcjan, C., McCarthy, B. (2003) Wireless brainstorming: Overcoming status effects in small group decisions. In Proceedings of HICCS-36 2003, Hawaii. Farnham, S., Brice, J., Tremblay, G., Christie, C., and da Silva, A. (2015). Fostering a community of innovation at the intersection of art and technology in the Pacific Northwest. In Proceedings of the 21st International Symposium on Electronic Art. Farnham, S., Brown, P., Schwartz, J., (2009). Leveraging social software for strategic social networking and community development at events. In Communities and Technologies 2009. Farnham, S., Cheng, L., Stone, L., Zaner-Godsey, M., Hibbeln, C, Syrjala, K., Clark, A., & Abrams, J. (2002). HutchWorld: Clinical study of computer-mediated social support for cancer patients and their caregivers. In Proceedings of CHI 2002, Minneapolis,April 2002. Farnham, S., Chesley, H. McGhee, D., & Kawal, R. (2000). Structured on-line interactions: Improving the decision-making of small discussion groups. In Proceedings of CSCW 2000, Philadelphia, December, 2000. Farnham, S. D. & Churchill, E. F. (2010). Faceted identity, faceted lives: social and technical issues in being yourself online. In Grace Hopper Celebration of Women in Computing, 2010, Short paper. Farnham, S. & Churchill, E. F. (2011). Faceted identity, faceted lives: Social and technical issues in being yourself online. In Proceedings of Computer Supported Cooperative Work, 2011. Farnham, S., Kelly, S.U., Portnoy, W., & Schwartz, J.L.K. (2004). Wallop: Designing social software for co-located social networks. In Proceedings of HICSS-37, 2004, Hawaii. Farnham, S., Keyani, P. (2006). Swarm: Hyper awareness, hyper coordination, and smart convergence through mobile group text messaging. In Proceedings of HICSS-39, 2006, Hawaii. Farnham, S., Keyes, D., Yuki, V., Tugwell, C. (2012). Puget Sound Off: Fostering youth civic engagement through citizen journalism. In Proceedings of ACM 2012 CSCW. Farnham, S., Keyes, D., Yuki, V., Tugwell, C. (2013). Modeling youth civic engagement in a new world of networked publics. In Proceedings of AAAI International Conference of Social Media and Weblogs. Farnham, S., Kirkpatrick, R., Pedersen, E. (2006). Observation of Katrina/Rita deployment: Addressing social and communication challenges of ephemeral groups. In Proceedings of ISCRAM 2006, Newark, New Jersey. Farnham, S., Lahav, M., Raskino, D., Cheng, L., Ickman, T., Laird-McConnell, T. (2012). So.cl: An interest network for informal learning. In Proceedings of ICWSM 2012. Best Paper Nomination. Farnham, S., McCarthy, J., Patel, Y., Ahuja, S., Norman, D., Hazlewood, W., Lind, J. (2009). Measuring the impact of place attachment on the adoption of a place-based community technology. In Proceedings of CHI 2009, Note. Farnham, S., Portnoy, W., Turski, A., Cheng, L., Vronay, D. (2003). Personal Map: Automatically modeling the user’s online social network. In Proceedings of Interact 2003, Switzerland, July 2003. Farnham, S. D., Turski, A., Halai, S. (2012). Docs.com: Social file sharing in Facebook. In Proceedings of Sixth International AAAI Conference on Weblogs and Social Media, Note. Farnham, S., Zaner, M., Cheng, L. (2001). Designing for sociability in shared browsers. In Proceedings of Interact 2001, Tokyo, July 2001. Farnham, S., Zaner-Godsey, M., S. Cheng, L., Stone, L., & Clark, A. M. (2001). Hutchworld: computer-mediated social support for hematopoietic stem cell transplant (HSCT) recipients and their caregivers. In Proceedings of Medicine Meets Virtual Reality 2001, San Jose, January 2001. Halia, S., Farnham, S., Melander, G., Joffray, F., Roberson, N., Jensen, C. Dotastic: Achieving goals by socializing tasks. In Proceedings of the ACM 2012 CSCW, Note. Hu, Yuheng, Farnham, S., Monroy-Hernandez, A. (2013). Whoo.ly: Facilitating information-seeking for informal hyperlocal communities using social media. In Proceedings of CHI, 2013. Honorable Mention. Hu, Yuheng, Farnham, S., Talamadupula, K. (2015). Predicting user engagement on Twitter with real-world events. In Proceedings of AAAI International Conference of Social Media and Weblogs. Hui, J., Farnham, S. (2016) Designing for Inclusion: Supporting Gender Diversity in Independent Innovation Teams. Proceedings of SIGCHI Conference on Supporting Groupwork. Sanibel Island, USA. GROUP ’16. ACM Press. Jensen, C., Davis, J., & Farnham, S. (2002). Finding others online: Reputation systems for social online spaces. In Proceedings of CHI 2002, Minneapolis, April 2002. Jensen, C., Farnham, S., Drucker, S., & Kollock, P. (2000). The effect of communication modality on cooperation in online environments. In Proceedings of CHI 2000, The Hague, Netherlands March 2000. Kelly, S., Sung, C., & Farnham S. (2002). Designing for improved social responsibility and content in on-line communities. In Proceedings of CHI 2002, Minneapolis, April 2002. LeeTiernan, S., Farnham, S., & Cheng, L. (2003). Two methods for organizing personal web history. In Extended Abstracts of CHI 2003, Fort Lauderdale, FL. Lin, P., Farnham, S. (2013). Opportunities via extended networks for teens’ informal learning. In Proceedings of the 2013 Conference on Computer Supported Cooperative Work. McCarthy, J., Farnham, S., Patel, Y., et al. (2009). Supporting community in third places with situated social software. In Communities and Technologies, 2009. Ozenc. K. & Farnham, S. (2011). Life modes in social media. In Proceedings of CHI 2011. Riegelsberger, J., Counts, S., Farnham, S.D. Philips, B. C. (2007). Personality matters: Incorporating detailed user attributes and preferences into the natchmaking process. In Proceedings of HICSS, 2007. Riegelsberger, J., Counts, S., Farnham, S, Philips, B. C. (2006). Sounds good to me: effects of photo and voice profiles on gaming partner choice, in Proc. 20th Conference on Computer Supported Cooperative Work, 2006. Smith, M., Farnham, S., & Drucker S. (2000). The social life of small graphical chat spaces. In Proceedings of CHI 2000, The Hague, Netherlands March 2000. Reprinted in R. Schroeder (Ed.) The Social Life of Avatars: Presence and Interaction in Shared Virtual Environments. Springer: London. 2002. Williams, A., Farnham, S., & Counts, S. (2006). Exploring wearable ambient displays for social awareness. In Extended Abstracts of CHI 2006, Note, Florida, April 2006. Zhang, H., Monroy-Hernandez, A., Shaw, A., Munson, S. A., Gerber, E., Hill, B. M., Kinnaird, P., Farnham, S. D., and Minder, P. (2014). WeDo: End-to-end Computer Supported Collective Action. ICWSM 2014, Note, AAAI. |
| NON PEER-REVIEWED BOOK CHAPTERS AND OTHER PUBLICATIONS | Cheng, L., Farnham, S., Stone, L. (2002). Lessons learned: Social interactions in virtual environments. Digital Cities II: Computational and Sociological Approaches, pp 597-604. Springer Berlin/Heidelberg.
Cheng, L., Farnham, S., and Stone, L. (2002). Lessons learned: Building and deploying shared virtual environments. P. 90-111. In R. Schroeder (Ed.) The Social Life of Avatars: Presence and Interaction in Shared Virtual Environments . Springer: London 2002. Cheng, L., Stone, L., Farnham, S., Clark, A. M., & Zaner-Godsey, M. (2000) Hutchworld: lessons learned. A collaborative project: Fred Hutchsinson Cancer Research Center & Microsoft Research. In J. C. Heudin (Ed.) Virtual Worlds, 2000, Springer Berlin/Heidelberg. Farnham, S. D., (2007). Art in the age of social participation on the mega scale: Using crowdsourcing for your projects. ONSCREEN Magazine, May 2007, 911 Media Arts. Farnham, S. D., (2008). The Facebook application ecosystem: Why some thrive – and most don’t. An O’Reilly Radar Report, March 2008. Farnham, S. D., Greenwald, A. G., & Banaji, M. (1999). Implicit self-esteem: using the implicit association test. In D. Abrams & M. Hogg (Eds.), Social Identity and Cognition. Oxford, UK: Blackwell. Greenwald, A. G., Banaji, M. R., Rudman, S. D., Farnham, S. D., Nosek, B. A., & Rosier, M. (2000). Prologue to a unified theory of attitudes, stereotypes, and self-concept. In J. P. Forgas (Ed.) Feeling and Thinking: The Role of Affect in Social Cognition and Behavior (pp. 308-330). New York: Cambridge University Press. Keyani, P., & Farnham, S. D., (2005). Swarm: Text messaging designed to enhance social coordination. In Harper, R., Palen, L., Taylor, A. (Eds.) The Inside Text: Social, Cultural, and Design Perspectives on SMS. Smith, M., Farnham, S., & Drucker S. (2000). The social life of small graphical chat spaces. In R. Schroeder (Ed.) The Social Life of Avatars: Presence and Interaction in Shared Virtual Environments. Springer: London. 2002. |
| SERVICE | Town of Skykomish Town Councilmember |
2017-2024 |
| Electric Sky Organizer, retreat for technology creatives |
2015-2024 | |
| 4Culture Grant Review Panelist |
2024 | |
| Seattle: City of The Future Lead Organizer of large-scale arts exhibition |
2023 | |
| Communities and Technologies Conference Conference Chair |
2021 | |
| CTTAB (Citizen Technology Advisory Board) Member, e-gov division |
2015, 2016 | |
| Social Media Expo, iConference Chair and Founder |
2013-2015 | |
| Faculty Summit Panel “Public Networks” Panel Chair |
2014 | |
| SoDApop: Social, Data Action Principal Organizer and Founder |
2014 | |
| Arts and Technology Initiative Principal Organizer |
2014 | |
| ACM Interactions Magazine Social Media Forum Editor |
2013-2014 | |
| CHI Works in Progress Co-chair |
2013-2014 | |
| ICWSM Senior Program Committee |
2013 | |
| CHI Course: Analyzing Social Media Systems Organizer with Emre Kiciman |
2013 | |
| Microsoft Research, Social Researchers Workshop Organizer |
2013 | |
| Microsoft Research Faculty Summit, Social Media Day Workshop Organizer |
2013 | |
| Women in Technology at Yahoo! Committee Member |
2010 | |
| Workshop on Innovation in Social Technology, Yahoo! Organizer |
2010 | |
| National Science Foundation Panelist |
2010 | |
| Frayed Wire Organizer, one day conference for technology creatives |
2009 | |
| SalonTC (Salon de Technologie et de Creativite) Organizer |
2007 | |
| Social Computing Symposium, Microsoft Research Organizer and Founder, bringing together academic and industry innovators |
2004-2005 | |
| Design Expo, Microsoft Research Co-organizer and MSR Liason |
2004 | |
| Dorkbot-sea Chair of Organizing Committee |
2006-2009 | |
| ACM CHI Associate Chair of Notes Committee |
2007 | |
| Communities Technologies Program Committee |
2005 | |
| ACM CHI Associate Chair of Paper Committee |
2005 | |
| CSCW (Computer Supported Cooperative Work) Workshop: Social Networks for Design and Analysis Co-organizer |
2005 | |
| CHI Workshop: Integrating Diverse Research and Development Approaches to the Construction of Social Cyberspaces. Co-organizer |
2001 | |
Conference and Journal Peer Reviewer:
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2001-2020 | |
| Social Psychology Search Committee and Graduate Training Committee, Department of Psychology, University of Washington Graduate Student Representative |
1988-1999 |
| PROFESSIONAL MEMBERSHIPS |
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| TEACHING | Creative Corridor, Cornish College of the Arts Adjunct Professor, Embedded Interaction and the Internet of Things, |
Spring 2017 |
| Department of Digital Media and Communication, University of Washington Adjunct Professor, Social Web 2.0 |
Fall 2007 | |
| University of Washington Instructor, Laboratory in Social Psychology |
Fall 1997, Fall 1998 | |
| University of Washington Graduate Student Teaching Assistant: Introduction to Social Psychology, 3 quarters; Human Sexuality, 3 quarters; Developmental Psychology, 2 quarters; Laboratory in Social Psychology, 4 quarters |
1993 to 1998 | |
| see art resume for numerous art/tech workshops, and digital media summer program |